A lot of my friends asked me how to start a beauty blog, how to monetize it and how to collaborate with people. These are important questions when you are planning to have a professional blog so allow me to share the things I learned. Disclaimer: I’m no by means a professional blogger that makes multi-million dollars profit from blogging (how I wish!). I’m just an ordinary creative creator that knows what’s up. 😊
In this article, I will cover the following;
- Choosing the right platform.
- Branding and its value.
My tips are basic and therefore, it doesn’t guarantee any success. How you can be successful in blogging depends on your consistent efforts, innovative knowledge, and passion.
Okay, enough of warning. Now, let’s get started.
Choosing the right platform.
There is a big difference between WordPress.com and WordPress.org. The WordPress.com offers from free to premium themes and it’s all beautiful, responsive and useful. However, it has limited room for coding and therefore, if you’re looking to customize your blog, I highly suggest to buy a hosting on SiteGround, sign-up on WordPress.org for free and check out premium themes. There are thousands of premium website themes that you can install and customize.
If you’re not techy, I suggest to hire a web developer. Note: web-designer and web-developer are different. I suggest to hire a web developer if you intend to make a professional website that requires a lot of coding and attention to details.
How much you will spend? To buy a hosting can be from $77-$100 a year. Depends on the storage you want and the quality you need.
Branding and its value.
Creating a brand equity is important if you intend to monetize your blog later. But what is a brand and how does branding work? What is brand equity and how it can help your blog?
A brand is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.
A brand is a sum of total of consumers’ perceptions and feelings about the product’s attributes and how they perform, about the brand name and what it stands for, and about the company associated with the brand.
Why branding is important to your target market? It symbolizes of quality, it defines your uniqueness, it’s a risk reducer, it searches cost reducer, and identify you and your story. Your target market will have a positive or negative perspective about your story depend on how you brand yourself and/or your blog.
Why it has advantages? If you create a professional branding it establish awareness, increasing the familiarity of the brand through repeated exposure (for brand recognition) and therefore, I advised the following;
- Plan your brand name and stick with it for a long-term so your target market will be familiar with it.
- Choose a blog name that is not difficult to pronounce, easy to remember and unique. For example, if there is a popular domain name, bucketlist.com do not buy the similar domain bucketlist.net just to be associated with it.
When you have a good branding, your blog becomes meaningful, unique, salient (top of mind) associations, powerful and can create positive outcomes.
There are many ways to monetize a blog. You can work with brands for affiliated marketing, you can offer products or services, you can accept sponsorship posts, or you can offer consultation services. Whatever is your choice I suggest before you monetize your blog, focus on professional branding, creative content, consistent post and grow your readers.
Once you have good numbers of readers, it will be easy for you to leverage your blog. You can take advantage of your organic readers and supporters by offering them your products or services.
If you intend to offer products, simply download WooCommerce in WP’s plugins. Connect your PayPal or Stripe account.
There are two types of collaboration – brand and people. If you intend to collaborate with brands, I suggest that you focus on your content, grow your audience and create a media kit. Once you have it, simply search on Google the brands that you would like to work with. Send a professional proposal along with your media kit. Companies or startups may not collaborate with you at first, but there will always few brands that will help a newbie. If you get rejected, don’t take it too personal. Focus on growing your audience and approach the brand again once you establish your blog.
If you’d like to collaborate with people to add fun in your blog, there are many ways to do it.
- If you’re a professional photographer and you want to feature models, sign-up on ModelMayhem. There are many professional models in this platform that will be willing to work for free or compensation per hour.
- If you’re into events, sign-up on MeetUp and look for the industry of your choice. Make sure when you feature your group, the members are aware of it. Remember, just because people are in your photos doesn’t mean they allow you to post it on the Internet for public viewing. **Respect people’s privacy.
Extra tips in blogging.
- Have a filter: Just because you believe you’re entitled to share your opinion about someone or a particular brand, doesn’t mean there is no legal consequences. If your article contains offensive words that meet the requirements for a civil action, one can sue you for defamation, whether libel or slander. I know you can delete your post, put your social media accounts in private or deactivate your blog. Unfortunately, there are archives on the Internet that can trace your old posts even it’s deleted. The thing about blogging, there is no such thing as safety on the Internet.
- Don’t be a loose cannon type of blogger: Just because you’re an extrovert, clever to express yourself or you think you’re smarter than anyone doesn’t mean your words will not cause unintentional damage. Blogging comes with responsibility and accountability, so be careful what you share online.
- Ask for permission when you use someone’s image. Just because you’re friends with anybody doesn’t mean posting someone’s image on your blog is cool. No, Susan you do not have permission to use just any image. If you have an interesting article but you don’t have an image, simply use creative common images or buy royalty-free images that have no copyrights issues.
The law in blogging is pretty straightforward and a common sense. It’s not difficult to understand it, you just need to familiarize yourself with what to do as a blogger. If you do things right, you shouldn’t have to worry about getting into trouble.
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