Hey there, if you are looking for a creative content creator congratulations for finding this blog online! You landed on the right platform. At KathleenGodfroy.com blog, we are offering brand sponsorship as we believe that with the help of creative content creator it will help you in social media strategy. We’re not talking about posting a cute selfie on Instagram to promote your brand with the hope that your customers think your product or service is amazing. Nah! We will help you with strategic social media marketing using our platform.
If we will work together, we will make sure your brand message is one that will resonate with your target market on social media. What information are they looking for? What problem can you solve for them? Finally, we will uncover which social media channels are the best match for your website’s conversion process. The real goal is to get consistent traffic of buyers headed to your site so we want to make certain that we are catching your target at the time when they are likely to buy and make it easy for them to do so, wherever they are.
If you want to learn more read the info below.
Kathleen & Marketing Team
The scope of services:
Without getting too deep here, the internet, like the universe, is constantly expanding. There are new tools, new sites, new platforms, new rules, and new galaxies being discovered all the time.
But before you get overwhelmed thinking your site is going to get sucked into the black hole of online oblivion, we can help. By developing a social media strategy that is active instead of reactive, strategic instead of tactical, we will put down some objectives and metrics that will make your website perform as if the Force is with you.
Step 1: Everybody’s a Somebody When it Comes to Social Media.
Social media and its effects impact all areas of your company – sales/marketing, production, customer service, legal, etc. That’s why no one person should be crowned king of social media in your company. To be really effective you need to be more representative – create a team from the various departments of your company to maximize their experience and perspective on your social media strategy. This will also make sure everyone knows what’s going on when it comes to your online activity.
Step 2: There’s a Time to Shut Up and Listen.
And that time is now. Being a good listener is an invaluable tool and never more so than in social media. You can learn a lot by listening to what your customers are saying – not just about your brand but about your competitors, and other things they value or are turned off by. And speaking of competitors, it’s also important to listen to what messages they’re pumping out and where they’re turning up.
Step 3: Stay Focused.
You can’t be all things to all people nor can you accomplish all your goals in one campaign. You’ll be far more effective if you choose one goal, maybe two, TOPS, for your social media strategy. Do that, do it well. Then move on to slay the next dragon.
Step 4: Are We There Yet?
To figure out how successful we’ve been with our social media strategy, we need to define what success really means to your business. Is it more sales? Is it sign-ups? Downloads? Likes? How will you measure the return on investment?
Step 5: Know Thy Customer
We need to know who your target audience is if we’re going to find them online. It’s crucial to understand their demographic, their wants, needs, challenges, and interests. Then we can craft a message they’re going to hear loud and clear in a place where they want to hear it.
Step 6: People first
Social media is just that, social. That means people interacting with other people, so to be successful you need to be sure your company is acting like a person, not a corporate entity. It’s important to start thinking about how you can express the human elements of your brand even if you’re in the B2B market because believe it or not, they’re people too.
Step 7: Create a Channel Plan
Once we understand your audience and your message, we need to create a tactical plan for how, where and when we’re going to reach out to on social media, whether it’s Facebook, Twitter, etc.
The social media strategy is a comprehensive, easy-to-read guide of where, what, and how we should be connecting with your target audience online to reach your goal (remember step#3). The strategy will take approximately 2 weeks to produce and will follow this general order:
- Upon project sign-off we will arrange a kick-off discovery meeting to learn more about your audience and goals. We will need access to your various analytics tools: 2-4 business days.
- We will start pulling date and develop the strategy. This all-in-one document will include all of the information you need to move forward with a solid social media campaign: 7-10 days.
- We will finalize the strategy, deliver it to you for review and arrange a follow-up meeting to present the findings and answer any questions you may have. We will recommend at this meeting a strategy, budget and timeline to develop your SEO campaign – so your site is generating more leads every day: 2nd week.
We’re social people. Beyond getting invited to lots of parties, we understand how you can translate what may seem like the frivolous online interaction of your customers into engaging with them in a way that makes your brand more meaningful. We know who is where, what they’re doing, and the best ways you can interact with them. It’s like knowing the dress code for every occasion, the right wine to bring to dinner, and whether a rom-com or a thriller is the best choice for movie night. You don’t want to crash their party, you want to be on the top of their VIP list and you want to be that friend who the host and his friends are expecting to come to the party. We got ya!
Here are few brands we have collaborated so far.
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