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Kathleen M. Godfroy

I'm taking my creative content to the next level.

For the past several years, I’ve shared my most valuable lessons in life and in entrepreneurship that have been read by thousands of people and over 15,000 blog subscribers. Many of those have reached out to me wanting to know the backstory to those lessons. I didn’t want to share my pains as I don’t want to be vulnerable and I want to stay focused on the goals. After all struggles, discriminations, and rejections, our startup will be funded in seven figures soon. This blog will tell the backstory of my startup for the first time of my life. The video shared herein is not intended to tell people, “I’m successful” because I’m still in the process of learning everything. I am inspired by hip-hop and rap artists since I was ten years old. Rap artists and hip-hop music are aspired to set themselves to be successful from their personal struggles, inner conflicts, poverty, and discrimination. Most of them create music about competing, making fortune, staying loyal to someone who loves you when you were broke, being misunderstood, and being discriminated because you’re not from an elite society. While many people dislike the unapologetic personality of Tupac, Nicki Minaj, Post Malone, Iggy Azalea and Cardi B. but their music have inspired me to keep going in life, to get up after failures and stand up for myself. I created a blog to inspire others who struggle to find who they are and to build something out of nothing.
Kathleen G.
Blogger / Entrepreneur

I live my life to the fullest with love, humour, adventure and lots of photography. I’m based in Singapore and I work in startup.

Hello beautiful people, thanks for visiting my personal and beauty blog. I’m Kathleen M. Godfroy, a serial entrepreneur based in Singapore. It was during the Accenture event in 2017 when I got the award of Top 3 Global Tech Consumers Award held at Science Museum in Singapore that I told myself, I would wake up every day with goals to innovate our business and to continue to improve my decisions and friendship with people. I didn’t stop since then – I immediately rebrand my blog to share my journey, I studied crash courses for professional blogging and I collaborate with brands.

Fast forward: although I cannot consider myself as “successful” yet I am grateful to be able to work with people who helped me to become who I am today. I do have a few businesses in different industries and many of my friends and blog subscribers asked me of what is really my focus. My focus is always entrepreneurship and to create an opportunity for niche products or services that can be scalable or profitable in less than 2 years. I do not think that once you become an entrepreneur you will stop in one project. You will always desire to innovate in business. And to do business is never about money, it is always about following your passion, doing what you love and giving back to society.

To answer your “FAQ” of what I do, I have a strong background in science before studying law and business. I’m not just someone who created a beauty blog because it’s trendy or I want to create content on my Instagram but rather someone who understands cosmetics business from raw materials to branding. I made my first trip to Hong Kong in 2015 to buy raw materials of cosmetics and mixed all the ingredients in my dorm in Boston. I created my first batch of liquid matte lipstick based on a customized formula of a cosmetic company, I told myself I can leverage my knowledge by creating more products and so I hired a small manufacturer/lab to produce 300 pieces of products. Half of it I gave it away to friends for fun and also to get their feedback. Within 3 days, they all message me where and how they can buy my products and so I bought more units and sell few products in the bazaar for fun. After I sold a thousand pieces of products in just two weeks and earn S$ 1,000 per day and S$ 9,000 in two weeks I had an aha moment that I should take it seriously.

I started a cosmetics company in 2016, I pitched to get funded and I collaborate with partners to help me. I never look back since then. Although it is really challenging to manage a cosmetics business it expanded in Southeast Asia in less than two (2) years.

Since 2016 I was exposed in the startup community and I met insanely talented founders who offered me a job to help them. But I refused it because I have to stay focused on my business. However, in 2018 I co-founded a tech startup in Singapore. Our platform is based on startup partnership and small-scale investments. I divided my time between these startups but my main priority is always the cosmetics company because it involves employees and operations to sustain. Both startups are funded and operating between Singapore and Indonesia with the help of our shareholders and partners. I will never claim the success of our business is done by one person. In every brand or company, there is always a great team behind it.

Working beyond startup.

After I have successfully built the startups with partners, a group of my friends approached me to help them in their newly founded construction company that works with government projects. Disclaimer: It is important to know that I don’t have any professional background in construction but I have professional knowledge and experience in business development and corporate law. I co-manages the investments and agreements of contractors and Company. I am literally the only female in our firm (1-12) so, when I am done in the meetings with the most stubborn-awesome-gentlemen male business partners I allow myself to enjoy the little things in life such as selling beauty products online, blogging and dressing up.

My partners are not pleased in my new work and I was advised to limit my attendance in PR events but if we will look on business perspectives here, it is through the exposure of startup community and events that I was able to leverage the business and this blog – has reached to over 15,000 email subscribers (and growing). These numbers are helping us in digital marketing. 🙂

I am open to the possibility of collaboration, if you need a review for your products and services, I am here to help. Reach out to me on the contact page. If you’re looking for investments, please visit the Investment page on this blog. Thank you for reading.

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